letter from the editor: 002

Redux, Retry, Continue

04.23.20

For me, perhaps for you, there’s a lot of guilt in returning to something that’s had to sit for a while. You pick it up and turn it over. It simultaneously feels both very familiar and very strange.

Nothing has changed really from what I wrote in The Start of Things, that’s all still very true, but behind the scenes the larger picture of ff.a has a more defined frame of where I want this project to go and how I want it to help. And I’m very excited.

So, it’s back.

When I started finalfinal.art I felt pretty clear in what I hoped it would be and become. It had enough rough edges, but that could be worked out over time. The best I got to pinning things down was “A computer arts magazine that bridged the gap between tech and art by using the web as a bit of a midpoint. It put more tech in art, and more art in tech.” And even that still didn’t feel satisfactory enough.


I launched this site in the early Summer of 2018 and had already set to work on a series of articles on website building for artists. It was to be a 10 part series and it would help you decide where your lane of needs was and then direct you towards some solid approaches to setting up a website. Maybe that was hand coding, maybe that was going with a premade tool/service.

I got through the first article, then worked through half of the next two. The singular nature of the topic droned on and I wanted a little variety so I decided to sketch out a few rough article ideas for what would come after this series. I found things I was excited to write about, but they just didn't seem to fit into the spot ff.a was occupying. My own view of the project was too narrow. I needed to reconsider a more defined, and possibly more expansive definition of what ff.a was.

And then things began to stall a bit while I thought. And then I went to XOXO.

That proved shifting in a lot of ways, but one way was people asked about ff.a, and I gave a gist of it over and over and over, and each time it just didn’t feel like I was doing it justice. I left the festival with a lot to think over and some major perspective shifts in many things, including ff.a.


2019 brought some life stuff (like a shoulder injury) that put a nice big slow down in my year until about mid August. Once I got better, there were other things to catchup on and work through so ff.a sat.

In all that forced resting was a lot of time to think. And that meant sitting with things like “what did I want to do with ff.a?”

When it came time to plan 2020 priorities at the end of the year ff.a made it on the list.